(The Wright Way: BBC1 dropped the Ben Elton sitcom after it faced criticism on Twitter)
Via The Guardian
Twitter's increasingly hand-in-glove relationship with TV was highlighted again on Sunday night, with nimble-footed ITV responding to the loss of signal for X Factor and I'm a Celebrity viewers in central and northern England by keeping them up to date via the hashtag #BlankScreenUpdate.
However, on the flipside, some industry executives have expressed concerns that Twitter's realtime feedback loop could be killing new shows at birth, with negative social media reaction preventing them finding their feet and building an audience over several series.
Earlier this year BBC controller of comedy commissioning Shane Allen warned that the instant reaction and "crucifying" of new comedies on Twitter made it harder for new programmes to bed in. BBC1 controller Charlotte Moore, speaking on Monday at a Bafta breakfast in London, played down the impact that social media networks such as Twitter had on TV executives and the chances of shows being given second series, saying it was "just one element of the feedback we are getting".
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