Source: Brand Republic
Channel 4 continue their strategy to increase revenues from video-on-demand campaigns by launching four new digital ad formats:
Ad Pause allows brands to advertise when the broadcaster's 4oD player is paused
Ad Extend offers viewers the chance to see longer versions of the advertisements
Ad Link allows views to find out more information about the advertised product or service
Ad Mix is where brands will have the ability to combine any of the enhanced ad formats to create bespoke solutions for advertisements or campaigns.
The broadcaster's existing enhanced digital ad formats have been used by brands such as H&M and McCain. According to Channel 4's 2011 annual report, its future media division, which includes 4oD, generated revenue of £52.8 million, up 19.2 per cent year on year.
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