advertising – SceneTV

PwC Report: Internet Advertising Will Account for Half Of UK Ad Market by 2016

June 15, 2012scenetvblog Comment

PricewaterhouseCoopers' annual Global Entertainment and Media Outlook report was published this week and it stated that by 2016, internet advertising will account for [...]

Channel 4 Unveils 4 New Digital Formats for Advertisers

June 15, 2012scenetvblog Comment

Source: Brand Republic Channel 4 continue their strategy to increase revenues from video-on-demand campaigns by launching four new digital ad formats: Ad Pause [...]

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