Reposted from Broadcast
Simon Cowell’s Syco TV has bypassed the likes of ITV and headed to YouTube to kick off his latest talent quest – which will be co-produced with Maverick Television.
The production company has teamed up with Google’s online video platform to launch channel The You Generation.
It will be co-produced with All3Media-owned indie Maverick, responsible for a series of multiplatform innovations around shows including Embarassing Bodies: Live From The Clinic. The project, which cements Cowell’s admiration for YouTube, will encourage users around the world to upload audition tapes, via video-calling service Skype, showcasing a variety of talents. Specifically, The You Generation is on the hunt for singers, presenters, chefs and make-up artists. It will run for 12 months, encompassing 26 countries and 15 languages.
"The You Generation is the first global audition process, giving people the chance to show off their unique skills and win amazing prizes – simply by uploading a video,” Syco said in a statement.
Maverick’s digtial creative director Dan Jones said: “Maverick are delighted to be the co-production partner for The You Generation, and are hugely excited to be working with Syco Entertainment on something that could be game-changing for YouTube.”
It is not clear whether YouTube is helping fund the channel, but it could signal a sea change in the way Cowell operates.
For regular news, updates and opportunities, follow us on Twitter at @Scene_TV and 'Like' the Facebook page: www.facebook.com/SceneTV
