News | TRACE launches TracePlay, the world’s first global app dedicated to urban music and entertainment


TRACE, a leading global Urban media group, recently launched TracePlay, the first hybrid digital service (SVOD + Live TV + Live Radio) dedicated to Urban music and entertainment. The app will serve audiences in USA, UK, Africa, France, Benelux, the Caribbean and the Indian Ocean and more.

TracePlay is available across a range of platforms including Mac/PC, iOS and Android smartphones, Apple TV and offers instant and unlimited access to 10 live music and sports TV channels, 31 live music radios and 2000 films, series, documentaries, concerts and TV shows, on demand. Available in English and French, TracePlay has an objective to promote diversity in broadcast media and become the home for Urban talent and entertainment.

The diverse SVOD library includes movies (Mum and Dad Meet Sam, Hot Boyz), African blockbusters (30 Days in Atlanta, Ayanda), reality TV (Growing up Hip Hop, Kingin with Tyga, Cutting it in the ATL…), multicultural series (V-Republic, Kingmakers), exclusive music and sport documentaries (Prince, Jidenna, Rihanna, Salomon Kalou, Special NBA: From All Stars to Africa), and legendary concerts (Meshell Ndegeocello, Anderson Paak) and much more.

In addition, TracePlay is an active partner for Urban talent and content creators with investments in original productions and co-productions movies and series based in the USA (Dream, The Terms), UK (Brothers with No Game, season 3), France (The Gangs of the French Caribbean), Africa (Wives on Strike, Crazy Lovely Cool) currently in production.

TracePlay runs on a subscription model – it costs (£/$) 4.99 for a monthly subscription and (£/$) 49.99 for an annual subscription, without commitment. They're even offering a free trial period of 7 days. 

Olivier Laouchez, CEO of TRACE says: "TracePlay has been our most ambitious project since our inception. We are the first in the world to launch an hybrid platform SVOD + Live TV + Live Radio, with 7 geolocalized versions, simultaneously in over 200 countries and on multiple connected devices. Our teams and those of our technical UK partner, Simplestream, have done a tremendous job to meet the expectation of millions of fans eager to access their favorite urban channels and content, anytime, anywhere, on any devices."

TracePlay is also a new activity that we approach with humility and ambition. Video streaming is revolutionizing our audiovisual industry and TRACE fans are the early adopters of this mobile and digital revolution. TracePlay represents a unique opportunity to continue and accelerate TRACE’s global growth.”

To find out more and subscribe, visit TracePlay now at

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